About us

For the last 16 years, Bower has expertly supported later life homeowners with award-winning, independent equity release advice.

Crucially, we offer pressure-free advice and guidance that is tailored to the individual needs of each client. We provide them with an adviser that will take the time to meet with them, listen to their wants and needs and find a solution that is personalised for them.

That is how Bower is different – we care about each customer.

Trust. Honesty. Service.

values trust honesty service

Our values are at the heart of our company and help guide us in everything we do. We can assure you that when you choose Bower, your clients will be in safe hands.

The Bower Brands

When you partner with Bower, you will be working with multi-award-winning equity release experts, who are members of the Equity Release Council and fully regulated by the FCA.

We are also proud to offer a first-class, personalised service for our high net worth clients with our Bower Private Clients brand.

Our Private Client Advisers are highly qualified and offer a great deal of experience in advising high net worth customers; offering bespoke terms and products together with specialist underwriting.